Big Storm Brewing Co.

2017 - 2018

Design & Branding Manager

Clearwater, FL

2015-2017

Wahines of the Waves

President

Coordinated 1st, 2nd, and 3rd annual “Barrels for Boobs Surf Contest” which raised $6,830 for the Florida Breast Cancer Foundation
Promoted club events across social media and digital magazines including Eastern Surf Mag and The Inertia
Negotiated merchandising agreements with sponsors including Redbull, Patagonia, and O’Neill for over $25,000 worth of merchandise
Managed exec board and delegated tasks for club events such as: Learn to surf, wakeboard, and skate days. Through these events we saw a 300% increase in membership
Gained 1,300+ followers on Instagram with a 160% like increase. Updated club website monthly

Created digital content for social channels and print media via Adobe software
Independently managed Facebook pages, steadily increasing fan engagement
Worked under Marketing Director to generate targeted marketing campaigns, increasing brand recognition and loyalty
Visited accounts to ensure consistent and accurate branding in place

2014-2017

UF Wakeboard Club

Special Events Coordinator

Booked venue, entertainment, and boat drivers for Wakefest, an annual fundraiser attracting 700+ attendants
Distributed $10,000 annual club budget throughout the year for equipment, social events, and competition travel
Managed volunteers and delegated tasks at USA Southwest Regionals, Battle at the Swamp, and Wakefest
Constantly updated collegiate teams across the nation of upcoming events and qualifying competitions

2017

Brand Ambassador

Guayakí Organic Yerba Mate

As a “University Cebador,” my job was to share mate, a naturally caffeinated South American beverage, with the campus community.
Informed prospective buyers on product facts and brand values
Marketed the new product to students and faculty to promote demand on campus

2017

PBLC, Inc.

Brand Ambassador

Public is a start-up, university-specific group communication app that allows students to create chats that promote student organizations and special events around campus.
Obtained highest number of app downloads among campus reps throughout the country
Promoted the brand by utilizing my connections with UF club sports officers
Developed specific strategies to increase app downloads and usage
Maintained a direct line of communication with Community Manager and CEO

2015-2017

Gator Hydroponics

Subject Matter Expert

Longest standing student employee
Gained knowledge on hydroponics as well as small business finance, maintenance, and customer service
Independently assisted customers with product selection and application troubleshooting

2015

Bioenergy and Sustainability School

Intern

Conducted research with Dr. Ann C. Wilkie determining potential energy loss at varying harvest stages of industrial sweet potato crops
Presented my research at the Undergraduate Research Symposium to the Dean for Research

INDUSTRY PARTICIPATION

October 2017

Gainesville, FL

August 2017

Beehive Productions

Fest 16 Music Festival

Intern

Shadowed the Sponsorship Coordinator/Social Media Manager
Created content for @thefestfl Instagram account
Oversaw registration process and Day 1 Flea Market
Delivered precious cargo (Fest Wristband Passes) to local business partners via skateboard

July 2017

SIMA Waterman's Weekend

Silent Auction Supervisor

Ensured neat, clean, and user-friendly silent auction area with over 100 auction items
Assisted organization of auction item distribution and associated paperwork

The Ranch, Laguna Beach, CA

Digital Content Creator & Logistics Assistant

Attended the 5th stop of the Discrete Cirque Series with Beehive Productions, an audio, visual, and stoke provider
Captured relevant and engaging social media content
Learned basic A/V set-up/breakdown

Snowbird Ski Resort, Salt Lake City, UT

May 2017

Rolling Loud Festival

Merchandise Sales

Event and artist merchandise sales at the 3-day music festival with KottonZoo
Organized set-up, break down, and monitored inventory levels

Bayfront Park, Miami, FL

EDUCATION

2017

University of Florida

Bachelor's of Science in Environmental Science

Graduated cum laude with a 3.6 GPA
President of Wahines of the Waves Special Events Coordinator of the UF Wakeboard Club Merchandise Chair of UF Surf Club Brother of Alpha Zeta Member of Surfrider UF